Size Doesn’t Matter


Ok, I know that’s a little bit of a provocative title, but hear me out. There’s a lot of emphasis in the online marketing community about building a large list. There’s so much emphasis on it that a lot of people worry about their list size and even experience a little bit of list size shame, as if anything under that magic 10,000 number just doesn’t cut it. This can cause some business owners to focus so much on list building that they fail to concentrate on building relationships with the people on their list, as if getting to a certain list size number will somehow solve all of their problems.

Now don’t get me wrong, you can and do need a list of prospects. Systematically building that list should be a priority for you. What should be an even bigger priority is building a relationship with the people on your list no matter how small. You absolutely can do amazing things with a small list if you have a good relationship with them.

I was just speaking to one of my clients about how much she’s grown her business this year. She has quadrupled her income this year. She will finish up this year with over  $116,000 in sales, more than 4 times what she sold last year. In case you’re wondering, this wasn’t just a few high dollar sales to some corporation, this was nose-to-nose, one at a time selling to consumers. She did it while working a fulltime job and she did it with a list of 200. That’s right, just 200 people on her list. How did she do it? She focused on the relationship more than the size of her list.

So if you’re feeling a little bit of list size shame, just remember this. A list of 200 people that you have a good relationship with can outperform a list of 10,000 barely interested people. Also, they’re a whole lot more fun to talk to.