Do you know what you stand for in the world? Do your clients?
As a solo entrepreneur, you personal brand is very important. Brands aren’t just for big corporations. However, you’re not like Apple, McDonalds, or Starbucks. Your potential clients aren’t looking for a big company brand, they’re more interested in you and who you are.
When you have a clear personal brand, you are communicating to the world who you are, what you do, who you serve, and why you do what you do. As a solo entrepreneur, your potential clients will be working with you closely, so they will look for a strong personal brand when deciding with whom they want to work. They want to know that you’re a good fit for them. Your marketing has to communicate your personal brand to the world so that the right people know that you’re meant for them.
One of the components of a personal brand that many solo entrepreneurs miss is creating a strong “why you do it” statement. This statement tells people why you get up every day to do the work that you do. This is all about what you stand for in the world.
You potential clients need to feel that they can connect with you on an emotional level. They want to know that you see the world the way that they do. If they resonate with the reasons why you do the work that you do, they’ll be drawn to you and not your competitors. This will help you to stand out in a crowded marketplace.
Furthermore, when you are truly connected to the reasons why you do what you do, the people you attract will be ideal for you because they are in harmony with your vision. This is the very reason why your purpose in business has to be more than “to pay the bills”.
In order to find real joy in your work, you have to feel plugged into the kind of change you’d like to see in the world. This requires you to think bigger about what you do. What is your purpose? What really fires you up?
An example might be “I want to help people see their true beauty” or “I want to help people live more vibrant lives”.
It doesn’t matter what service you provide, there is a bigger purpose in what you do, you just have to connect to it.
So, how do you connect to your vision if you’re not sure?
Take some time to think really big about your purpose. If there were no limits, what could you achieve through your work? Write down three possible statements of why you do what you do. If you still have trouble, get help. Ask friends and family that know you well to help you. Sometimes others can see things in you that you can’t see in yourself.
When you feel like your work and your purpose are joined, you will love the work that you do. You’ll feel the power of the change that you can create in the world. You’ll do greater work and your potential clients will feel and respond to your energy.
Now, go and make the world a better place. We’ll all thank you for it.